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Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants

Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants

Solid Studio – Floraflò

Floraflò is a retail chain specialised in the sale of flowers and plants. Flowers are a traditional gift, used to express feelings that words are not always able to explain. We started from here to create a visual system of simple geometric shapes that symbolize the emotions we try to communicate when we give a flower to someone. In this project, we shaped the emotions, transforming into geometry what is sometimes easier to say using a flower rather than words. The emotions we have chosen to represent are nine: passion, love, affection, admiration, solace, forgiveness, encouragement, congratulations, surprise.

CREDIT

  • Agency/Creative: Solid Studio
  • Article Title: Brand Identity for a Retail Chain Specialised in the Sale of Flowers and Plants
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Italy
  • Market Region: Europe
  • Format: Bag, Basket, Box
  • Substrate: Pulp Paper
  • Industry: Retail

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