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Brand Development by FortyTwo Studio for well Regarded and Established Local Brand “Melt”

Brand Development by FortyTwo Studio for well Regarded and Established Local Brand “Melt”

Billed as the most famous grilled cheese joint in Britain, Melt has attained cult status since opening in the middle of 2016. Confidence, sass, vintage glory, a healthy dollop of rockabilly, a sprinkle of determination and a massive helping of grilled-cheese-deliciousness has seen Melt appear in the national press, chat mags, TV shows, and has even had Jon Snow (no, not the King in the North – the godfather of current affairs at Channel 4) serenade them with a song!

With a planned new dining experience around the corner – Mechelle (the big cheese) and her team knew that the trusty old brand need a bit of kick in the a*se. So we were tasked with refreshing it – to make the restaurant a smidge more ‘grown up’ while ensuring the shop’s outspoken, no-apologies attitude didn’t grow up too much.

CREDIT

  • Agency/Creative: FortyTwo Studio
  • Article Title: Brand Development by FortyTwo Studio for well Regarded and Established Local Brand “Melt”
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Rebranding, Tone of Voice
  • Industry: Food/Beverage
  • Keywords: Branding, restaurant, take away, cheese, melt, craft, local food, graphic design

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