Brand and Packaging Design for a Pickle and Chutney Company

Le Dessein Studio – Suvidhi Packaging Design

“Suvidhi – Ek pyaar Bhari Vidhi which means a loving method.The challenge was that Suvidhi was entering a already established market with their pickles and chutneys. The thing what made them different was their loving method (recipe) of making these pickles and chutneys. The pickles and chutneys are a condiment with expressive flavors and appeal. Our conception was that the brand should potentialise that.The solution came in the choice of the palettes the food had to offer. As the method was their key we showed the actual product in the pack along via photography with its key ingredients which made it more interactive. The colors used for every pack represents the core ingredient food color which is easy to relate for the consumers at the same time maintaining the design language for all the packs making it look like one family.For eg: Karela Pickle (bitter gourd pickle) will have bitter gourd color.”