Twinkle, twinkle, little star, how I wonder what you are! Up above the world so high, like a diamond in the sky.
We started this project by looking up at the starry sky, a thought occurred to us: why don’t we bring the whole starry universe inside each of these designs? The results we achieved exceeded our expectations, each jewelry box is compact, mysterious, luxurious with a dominant black color, embellished with a colorful light line that makes it all magical.
The extreme highlight of this packaging is the colorful border running along the body of these boxes. We want to create a delicate but equally magical beauty to attract customers. The inner hologram paper can change color depending on the ambient light conditions, so it could be said that when placed under the lights of a showroom or brought outdoors, it will reflect different moods as multi colors make things and life become interesting. Holding a jewelry box like this in your hand, you will also hold a luxurious magical gift that makes you even more proud and different when buying Maytum Enterprise products. The top side of the box is embossed to create a pleasant feeling to the very first touch. The design is minimalistic with illustrations representing the product inside the box. This part of the drawing will be printed by screen printing techniques to create a luxurious but soft and graceful look. The logo on the side of these boxes is delicately laser cut so that the color inside can be seen.
The full set of products includes 3 small boxes to hold: rings, bracelets and chains, all dedicated to Maytum’s fashionistas.
- Agency/Creative: Bracom Agency
- Article Title: Bracom Agency Creates Packaging Design for Ateria Collections by Maytum Enterprise
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Europe
- Project Deliverables: 3D Modelling, Art Direction, Branding, Graphic Design, Packaging Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Fashion
- Keywords: Asteria, Bracom, Bracom Agency, Branding, Packaging, Graphic Design, Vietnam, Netherland
Andy Ho: Creative Director
Hoa Van: Project Manager
Graphic Designer: Pim Truong
3D Visualiasation: Tiep Nguyen