Pallato is an Italian market made up of a traditional family from Tuscany. Started by Salvador, the grandson of his immigrant grandparents, who was given the mission to continue his grandparents’ dream. The project explores Italy’s warm air, intense colors, and family love. For identity design, a unique symbol has been created, featuring representations of his homeland.
CREDIT
- Agency/Creative: Redhot Design
- Article Title: Born a Brand that Embraces Traditions
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Refinement, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Photography, Research, Retail Brand Design, Tone of Voice
- Industry: Food/Beverage
- Keywords: branding, market, italian, packs, logotype, typography, food
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
