Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Bootz Dark Jamaica Rum Repositioning Via Packaging Design In The Indian Market

Bootz Dark Jamaica Rum Repositioning Via Packaging Design In The Indian Market

We created an amusing brand world for consumers to playfully engage with- telling them a curious story.

A vision of a vintage newspaper set in Jamaica in the late 1600’s was brought to life -Stippled illustrations, whimsical copy and letterpress inspired typography created a unique and premium aesthetic appeal.

The most expensive rum in its segment, Bootz Dark Jamaica Rum is growing fast and already winning hearts with its signature crafty vibe.

CREDIT

  • Agency/Creative: Taali Media
  • Article Title: Bootz Dark Jamaica Rum Repositioning Via Packaging Design In The Indian Market
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: India
  • Market Region: Asia
  • Project Deliverables: Brand Redesign, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Rebranding, Research, Retail Brand Design
  • Format: Bottle, Tube
  • Substrate: Glass, Glass Bottle, Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
11
Good
Vote
4
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
10
Good
Vote
3
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
11
Good
Vote
2
Bad
Vote
0