The young and dynamic Sardinian company “Soffici Bontà” produces a genuine ice cream under its brand “Bolmea”. Where possible, the ingredients come from Sardinia itself. Break designed a new ice cream tub, currently being launched on the market, serving the threefold objective of expanding the flavour range, using only 100% recyclable paper and communicating with more emphasis the origins of the product. A white background focuses the attention on a “pintadera”, a symbol of the Nuragic civilizations of the island. On the lid, the ingredients revolve around this ancient element, reinforcing their link to the Sardinian territory.
CREDIT
- Agency/Creative: Break Design
- Article Title: Bolmea Ice Cream From Sardinia
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Tone of Voice
- Format: Bucket
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
