Beryl’s is a Malaysian company that sells chocolates for both the local and global markets. A portion of their chocolates are sold as souvenirs for tourists to bring home.
This project aims to rebrand the local Malaysian chocolate product with a more interesting image and to capture the different aspects of Malaysia for the tourists to bring their experience in Malaysia back home, and share it with their friends and family, while also promoting and sharing the culture of Malaysia for foreigners.
The concept of the packaging is inspired by the different and rich cultural, artistic and traditional elements of Malaysia. The chocolate packaging aims to capture the local essence of the beautiful country through the illustrations displayed on the packaging and brand it in a modern design.
There are 3 main illustrations collages inspired by different elements each: the traditional buildings and houses in Malaysia, Modern buildings, and a variety of the different food trucks and stalls that can be found in the famous night markets all across Malaysia. These are all the most iconic aspects of Malaysia that were chosen to be included in the illustrations on the packaging to represent both the traditional, cultural and modern elements of Malaysia.
The coated wafer chocolates come in 3 different flavors and sizes. Each flavor is designed to have its own pattern and color different from the others so that it’s easy to distinguish. The additional postcards serve as a promotional gift to provide more value for the customers when purchasing the product.
- Agency/Creative: Youngzheng Liew
- Article Title: Beryl’s Chocolate – a Gift Packaging Design From Malaysia by Youngzheng Liew
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Malaysia
- Agency/Creative City: Kuala Lumpur
- Market Region: Asia
- Project Deliverables: Brand Identity, Branding, Graphic Design, Illustration, Packaging Design
- Format: Box, Sachet
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: Cultural, Modern
Designer: Youngzheng Liew