Launched in 2021, BeMe is a female founded, fast-growing female wellness brand leveraging the collective strengths of experts in the domains of medicine, pharmaceutical, nutritional science and food quality and innovation to develop a range of innovative, science backed and convenient liquid supplements.
Produced in an NSF-GMP and FDA approved facility, BeMe ensures the highest quality standards with full traceability on all ingredients coupled with stringent testing to ensure our products deliver on our promise of better health.
Packaging & brand identity design : Eunice Kang
– Delicious, convenient and science-backed liquid wellness solutions for busy, on-the-go women
– 5 different liquid supplements with patented ingredients formulated for beauty, health and wellness moments in a woman’s day
– Only 5-10 calories per serving, gluten free, no added sugar, preservatives and are not genetically engineered
BeMe launched its brand of liquid wellness solutions on beme-wellness.com as the convenient, delicious alternative to traditional pill or powder form supplements. Working with certified nutritionists, BeMe selects clinically-proven ingredients and develops formulas focused on visible and science-backed results – all 5 liquid supplements target common beauty and wellness concerns of the modern, on-the-go woman.
Founded on the principle of “wellness on your terms”, BeMe’s female co-founder Michelle C wanted BeMe to be the easy-to-understand, easy-to-consume, results-first and daily supplement brand that stood for clear ingredient benefits and functions; didn’t require any mixing, prepping, or painful swallowing like conventional pills and powders do.
Leveraging on clinically-proven and patented ingredients, BeMe’s 5 liquid supplements are formulated for daily beauty, health and wellness moments in a woman’s day: Be Radiant as a beauty boost featuring VERISOL® Bioactive fish collagen peptides, Be Strong as an energy boost featuring guarana extract, Be Healthy as an immunity boost featuring 3-in-1 elderberry, prebiotics, probiotics and postbiotics, Be Sharp as a brain boost featuring life’s™OMEGA EPA and DHA omega-3 and Be Zen as a sleep aid, featuring GABA and Ashwagandha.
As more women align with a lifestyle focused on wellness and seek respite from hectic schedules, BeMe is perfectly placed to meet the active online female consumer who feels misunderstood by the clinical healthcare market, but still wants to make data-backed decisions in their search for supplements. By providing a science-first approach in a modern, relatable brand and style, BeMe’s liquid wellness solutions simplify daily care down to the last drop.
Prioritizing a delicious, liquid form and convenient package design was important in BeMe’s R&D process, as well as deciding on a single tear, ‘sip and go’ sachet. Michelle shared that this process was “intentional to ensure the daily supplement consumption was an enjoyable experience that women could look forward to”. Divided into 30 single serve sachets per box, BeMe’s liquid supplements are only 5-10 calories per serving, gluten free, do not have added sugar, preservatives and are not genetically engineered.
BeMe liquid supplements have been tested in the market with promising reviews, giving female consumers a memorable moment in their day where they “look forward to taking their daily dose of goodness” and love the results of Be Radiant’s liquid collagen that “plumped and smoothened my skin in 5 weeks!”.
- Agency/Creative: BeMe Wellness
- Article Title: BeMe Breaks into the Health Supplements Industry
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: New York
- Market Region: North America
- Project Deliverables: Advertising, Advertising Photography, Art Direction, Brand Creation, Brand Strategy, Creative Direction, Photography, Photography Styling, Tone of Voice
- Industry: Health Care
- Keywords: Female Liquid Supplement BeMe Wellness
Marketing & Communication: Edoria Ridzmann
Design lead: Munsuk Kang