” Taking inspiration from the ‘Amazing Zoo’ can and its illustrations of animals, the concept that explores the dynamics of a Zoo of Animals and Letters was developed. Our characters appear presenting the two types of cookies and visually showing how they can associate letters and animals.
Each animal has the cookie corresponding to their name or their image. That is, the Bear has the letter U (because in Portuguese we say Urso), the Zebra its image and so on.
The environment created reminds the fun and imaginary of the jungle, betting on a palette of colors that both identifies the variety of the cookie and refers to a game.”