Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Baecon – Pray to the Bae

Baecon – Pray to the Bae

The Brief: Develop brand name, backstory, identity and boutique packaging for vegan bacon product.

Baecon was invented by Instagram #couplegoals influencers Josiah Fleek and Margot Slay. They converted to veganism after an eye-opening yoga retreat to an exclusive temple in Sri Lanka. After learning to subscribe to the belief that your body truly is a temple, they believed they could make a meat-substitute that was far from boring and just as delicious as normal meat. With a playful attitude and a planet-conscious ethos, Baecon was born, aiming to target a new generation of healthy eaters.

The colour palette is inspired by millennial pink. The illustrative style and creation of the Baecon character add a light-heartedness to the brand. The use of gold foil elevates the packaging to feel more boutique. Tone-of-voice is key to the brand, with a fun brand story and flavour names. These elements combine to perfectly target their Gen-Z and millennial audience, standing out from a crowded market of other meat-alternative brands.

CREDIT

  • Agency/Creative: Krista Kay Design
  • Article Title: Baecon – Pray to the Bae
  • Organisation/Entity: Student, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Naming, Research, Tone of Voice
  • Format: Box
  • Substrate: Pulp Board

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
0
Bad
Vote
0