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Backbone Branding – Squeeze & Fresh (concept)

Backbone Branding – Squeeze & Fresh (concept)

“Interactivity has become a powerful competitive advantage in nowadays market.
Creating the “Squeeze & Fresh” juice cup we shared the idea of the package, which communicates. The label of the juice cup is simple but dynamic and it acts with you when you use it. It makes you excited, gives a creative mood and makes you feel a part of something.”

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