Baboon is a restaurant and a symbol of a lifestyle where freedom, health, and creativity are central. The perfect balance of health, fun, and taste. A new and better way of enjoying food, drinks, thinking about our mind and body, being conscious and aware of how we feed ourselves.
Baboon is a place for ” health addicts “! And is located in Marbella south of Spain.
The client approached me with a problem, their current brand did not reflect the fun aspect they wanted to translate, a place where they can host healthy brunches with a Dj playing music and a fun atmosphere. They felt that eating healthy is perceived as boring and mission was to change that! And so for the branding, I wanted to show that eating healthy is part of a lifestyle that can be fun as opposed to the boring common landscape of recycled paper and floral patterns we usually see in the Blanding landscape. I created a series of collages that evoke summer vibes and a good time. A quirky and fun take on what healthy means, is part of our lifestyle and we should make fun! A mix of what the Marbella crowd is, trendy, fashionable and rocking a head of a parrot or banana.
A little about me, I am Mo Kalache a brand identity designer from Beirut, & my studio is located in Barcelona. After establishing your brand strategy, I work with a combination of creative skills including design & illustration to help brands: Visualise their vision, Define their branding strategy, Brand their logo and identity, Design their collaterals, packaging, labels, menus, prints, and products, Get creative with their content images for social media, Create graphics and patterns to elevate their products, Design their window display or stand.
- Agency/Creative: Mokalache
- Article Title: Baboon Healthy Restaurant Branding by Mokalache
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Barcelona
- Market Region: Europe
- Project Deliverables: 2D Design, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Creative Direction, Digital Art, Graphic Design, Label Design, Logo Design, Packaging Design, Rebranding
- Industry: Food/Beverage
- Keywords: restaurant, branding, collage, food, healthy, fun, identity, packaging, summer, label, menu
Creative Director: Mo Kalache