KIYO is new brand for ILDONG FOODIS’ premium baby to toddler snack line. All the ingredients they used is all organic and MSG is never used. B for Brand asked to execute their branding. From researching, brand architecture to design, we came up with kids’ face illustration and colorful color to convey kids’ various dreams.
CREDIT
- Agency/Creative: B for Brand
- Article Title: B for Brand Created Branding for ILDONG FOODIS’ Premium Snack Brand for Baby
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: South Korea
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Research, Retail Brand Design, Tone of Voice
- Format: Bag, Bottle, Box, Case, Pouch, Tag, Tray
- Substrate: Plastic, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
