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Asprey Creative – Schweppes Mix & Serve

Asprey Creative – Schweppes Mix & Serve

” We worked with Schweppes from the very inception of this category changing idea – a non-alcoholic mixer tapping into the growing in home cocktail consumption trend. Consumer research helped define the audience and the specific offer, and established which visual cues communicated the proposition better than others. The result is an exciting full bottle shrink sleeve with a dynamic illustrated cocktail glass made entirely of the liquid.”

CREDIT

  • Agency/Creative: Asprey Creative
  • Article Title: Asprey Creative – Schweppes Mix & Serve
  • Project Type: Packaging
  • Format: Bottle
  • Substrate: Plastic

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