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Asda Little Angels by OurCreative.

Asda Little Angels by OurCreative.

In a crowded and competitive marketplace, Asda’s much-loved baby brand Little Angels had become outdated, outgrowing its existing graphical toolkit, losing credibility, consistency and brand ownership. With a loyal following of existing customers, the brand was fast losing market share as it struggled to gain trust and attract new parents to the brand.

Our challenge was to create a stronger brand positioning and graphic ownership, whilst also allowing controlled flex to be appropriate across various product categories from feeding to bath toys and everything in-between.

CREDIT

  • Agency/Creative: OurCreative.
  • Article Title: Asda Little Angels by OurCreative.
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Guidelines, Brand Identity, Brand Redesign, Brand Refinement, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography, Product Architecture, Rebranding, Tone of Voice
  • Format: Bottle, Bowl, Box, Can, Case, Clamshell, Pot, Pouch, Sachet, Sleeve, Tag, Tray, Wrap
  • Substrate: Plastic, Pulp Board, Pulp Carton, Pulp Fibre, Pulp Moulded Fibre, Pulp Paper

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