Anacoco is a Brazilian company who develops original coconut based formulas for oils, foods and beverages. With a handmade and confusing approach in the past, our mission was to prepare the company to focus on the external market, selling their products to United States, Australia, South Africa, United Arab Emirates and Europe in general.
The first thing we have done was to design a simple but remarkable logo for them, based on the letter “o”, transforming it’s empty space into an opened coconut shape.
For the colours, packaging and all the assets, we brought to life all the Brazilian Tropicality Vibration to communicate with a public 90% feminine, who wants a healthier nourishment and enjoys sports.
For the tone of voice, we brought an approach of speaking about the product, but being light straight objective with the words. So we used first “A new taste for your favorite food” since it has a complimentary product to salads and foods in general: the coconut oil, olive oil substitute.
On other assets, we came up with “Vegan, fresh, healthy, invigorating”, to be almost like a texture phrase to the ads. As a complimentary, we used “Sweetened with coconut sugar or sugar free, but always lactose free.”
Alongside with those kind words, we used some words for communicating the Brazilian tropicality, such as “Tropical taste, originally made.” and of course, communicate the “Original Brazilian Coconut Based Formulas” to show how the company cares about producing 100% vegan products.
- Agency/Creative: Escandi
- Article Title: Anacoco Rebranding Concept Created by Escandi Agency
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Fortaleza
- Market Region: Europe, Middle East, North America, Oceania, Global
- Project Deliverables: Advertising, Art Direction, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Brand Tone of Voice, Branding, Creative Direction, Design, Graphic Design, Identity System, Label Design, Packaging Design, Rebranding, Tone of Voice
- Industry: Food/Beverage
- Keywords: coconut, anacoco, cappuccino, oil, coconut oil, olive oil, package, coco, fresh, vegan, invigorating, coconut milk
Logo Design, Graphic Design, Design Direction: Diego Mourao Silva
Motion, Photoshop Mockups: Felipe Soares