Holy Mess – Piña | A Mezcal Brand
Eating worms inside Mezcal has been developing into a trend lately. I decided to focus on that, as it could be the first step into making something exotic into a norm.The bottles were created in the sense of exclusivity, it would be sold in very exclusive bars & clubs & very specific boutiques & stores. On the bottle & salt label is written strong & smoky, & worm salt, respectively, and it slowly fades away, as one starts drinking more and more mezcal.Instead of creating one big bottle with only one worm, I decided to create shot bottles that can be sold into a package. Each bottle contains a worm, encouraging friends to indulge in this experience together.Inside the package there will also be worm salt, to be taken with the shot. The worm salt enhances & amplifies the strong & smoky taste of the Mezcal.
CREDIT
- Agency/Creative: Holy Mess
- Article Title: An Exclusive Mysterious Mezcal Brand that Promotes the Eating of Insects
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Egypt
- Market Region: Europe
- Format: Bottle, Box, Case
- Substrate: Glass, Pulp Board, Pulp Paper
