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An Exclusive Mysterious Mezcal Brand that Promotes the Eating of Insects

An Exclusive Mysterious Mezcal Brand that Promotes the Eating of Insects

Holy Mess – Piña | A Mezcal Brand

Eating worms inside Mezcal has been developing into a trend lately. I decided to focus on that, as it could be the first step into making something exotic into a norm.The bottles were created in the sense of exclusivity, it would be sold in very exclusive bars & clubs & very specific boutiques & stores. On the bottle & salt label is written strong & smoky, & worm salt, respectively, and it slowly fades away, as one starts drinking more and more mezcal.Instead of creating one big bottle with only one worm, I decided to create shot bottles that can be sold into a package. Each bottle contains a worm, encouraging friends to indulge in this experience together.Inside the package there will also be worm salt, to be taken with the shot. The worm salt enhances & amplifies the strong & smoky taste of the Mezcal.

 

CREDIT

  • Agency/Creative: Holy Mess
  • Article Title: An Exclusive Mysterious Mezcal Brand that Promotes the Eating of Insects
  • Organisation/Entity: Student, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: Egypt
  • Market Region: Europe
  • Format: Bottle, Box, Case
  • Substrate: Glass, Pulp Board, Pulp Paper

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