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American West Coast Whiskey

American West Coast Whiskey

Chen Design Associates – Wayward Whiskey Brand Packaging

Santa Cruz small craft distillery, Venus Spirits wanted a striking personality for its sustainable blue agave, gin and whiskey product lines, appealing to a younger audience. Chen Design Associate’s branding and packaging for Wayward Whiskey was inspired by the 1792-94 whiskey rebellion. The result is both rustic and clean, nostalgic and contemporary.

The design for Wayward Whiskey gives a nod to an American heritage while raising the flag for the west coast. It makes bold promises and the spirit delivers on them. If Ernest Hemingway and Hunter Thompson had a bare knuckle fistfight, Wayward Whiskey is what they would sit down to drink at the end of it.

CREDIT

  • Agency/Creative: Chen Design Associates
  • Article Title: American West Coast Whiskey
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: United States America
  • Market Region: North America
  • Format: Bottle
  • Substrate: Glass

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