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Agency Concept for Mineral Water Structural Packaging Design Concept

Agency Concept for Mineral Water Structural Packaging Design Concept

I-Media Creative Bureau – BULAQUA

‘‘Spring water has been considered as a life-giving. It is very clean and clear, and its taste is unforgettable. Water plays a unique role as a substance that determines the possibility of an existence and the life itself of all beings on the Earth. Thanks to glaciers and high snowy mountains, Kyrgyzstan has huge reserves of spring water. Glass – is the most safe type of packaging for human health. This material is completely neutral, does not emit any substances or odors, and does not absorb the flavor of the substance packaged in glass containers. In addition, due to the neutrality of the composition, the glass can not change the taste characteristics of the product.

Task: To create a packaging that reflects purity and virginity of the water. Water without embellishment, unnecessary design and advertising.

Idea: To show through packaging design water state without use of environmentally harmful plastic and labels.

Solution: To create a glass bottle with an imitation of water surface. The name of the water brand consists of two words: Kyrgyz word “bulak” (“a spring”) and English word “aqua” (water).”

CREDIT

  • Agency/Creative: I-Media Creative Bureau
  • Article Title: Agency Concept for Mineral Water Structural Packaging Design Concept
  • Organisation/Entity: Agency Concept, Non Published
  • Project Type: Packaging
  • Agency/Creative Country: Kyrgyzstan
  • Market Region: Global
  • Format: Bottle
  • Substrate: Glass

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