Adidas Originals ZX 2K BOOST seeding kit. Minimal by design this ‘Premium Artifact’ concept represents a look from the past – resurrected in the future present tense. This custom engineered box offers a truly unique unveiling and comes adorned in it’s own retro space-tech reusable carrying case. Transcend the past. Progress forward.
Welcome to the Future: Since its launch in 1984, the ZX series has always represented progress by pushing the boundaries of footwear design and technology. Taking inspiration from the 1987 ZX 710 OG, the ZX 2K BOOST remains at the forefront of progression. Fusing iconic design elements with advanced technology, the ZX 2K BOOST reinvents the running-inspired sneaker to provide unprecedented comfort and wearability.
- Agency/Creative: Hovers Over Water
- Article Title: Adidas Originals ZX 2K BOOST Packaging Design by Hovers Over Water
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Advertising, Brand Experience, Brand Naming, Brand World, Branding, Graphic Design, Packaging Design, Photography, Product Architecture, Research, Tone of Voice
- Format: Bag, Box, Case, Pouch
- Substrate: Plastic, Pulp Board, Pulp Paper