Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

A Transatlantic Love Story

A Transatlantic Love Story

Ponet Spirits is a collective of explorers, creatives and artisans from Belgium, collaborating with Master Distillers to deliver seriously superb spirits. The latest addition to their portfolio is an exquisite, traditionally-made Mezcal called Telegram.

The challenge was to create something that reflected the real craft, quality and provenance of the product but break away from the traditional geometric look of Mexican Mezcals. We needed to give Telegram a more European, premium feel for the discerning Ponet Spirits drinker.

We took design inspiration from telegrams themselves and the mechanical devices used to send them, paired with the tagline ‘A transatlantic love story’ for an elegant, historical and romantic feel. A golden hummingbird asset (the bird that pollinates agave), a traditional Mexican patterned border and a background inspired by both the agave plant and a compass rose, come together to represent the product’s authenticity.

The result is a brand that takes you on a journey across the world; a journey of discovery that’s distinctly Ponet Spirits.

CREDIT

  • Agency/Creative: Kingdom and Sparrow
  • Article Title: A Transatlantic Love Story
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Design, Brand Identity, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Photography, Research
  • Industry: Food/Beverage
  • Keywords: Packaging design, branding, illustration, typography, brand world,

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
11
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
10
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
11
Good
Vote
0
Bad
Vote
0