Vista Blue Spa is a state-of-the-art, sophisticated escape for guests of Monterey Plaza Hotel and locals to the area. They wanted to streamline their brand and modernized it a bit, while retaining a classic, timeless feel that jives with the hotel. We brought in seaweed specimens for an unexpected, artful layer that alludes to the moody Monterey coast.
Specimens were collected by UC Santa Barbara.
- Agency/Creative: Rachael Gibilterra
- Article Title: A Timeless Rebrand for High-End Monterey Spa
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Guidelines, Brand Identity, Brand Redesign, Brand Refinement, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Rebranding
- Industry: Hospitality
- Keywords: Spa, Spa Identity, Spa Branding, Private Label Toiletries, Packaging Design, Print Design