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A Street Poster and Digital Campaign for the Concert Hall Les Docks

A Street Poster and Digital Campaign for the Concert Hall Les Docks

The concert hall and the website of Les Docks – Lausanne – Switzerland is entirely black and sober. We wanted to put color in the streets to highlight the universe of the colorful nights at the Docks – Lausanne – Switzerland.

Each poster has only one letter and each time the treatment of colors and letters is different. We work with color gradients and textures (rizo) to create a colorful and diversified universe. The idea is to reconstitute the brand D – O – C – K – S, the campaign is declined over 10 months in street posters F4 – A2. We created epanels (9:16) displayed in the subway stations of the city of Lausanne and also boardpanels (16:9) distributed in cinemas and on the urban bus network.

CREDIT

  • Agency/Creative: societe-ecran.media
  • Article Title: A Street Poster and Digital Campaign for the Concert Hall Les Docks
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Switzerland
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Strategy
  • Industry: Entertainment
  • Keywords: colorful - texture - docks - musique - brand - typography

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