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A Rich Narrative Inspiring an Innovative Packaging Label Solution

A Rich Narrative Inspiring an Innovative Packaging Label Solution

Voice – d’Arenberg, The Athazagoraphobic Cat

” In 2015, d’Arenberg released the two most premium wines of its 104 year history, to be sold exclusively at its cellar door. To honour this limited edition release, a truly unforgettable packaging solution was required. One of these two wines; ‘The Athazagoraphobic Cat’ is named after Audrey, the d’Arenberg family tabby who suffered from Athazagoraphobia (the fear of being forgotten) and was known for trotting closely behind Chester—d’Arenberg’s Chief Winemaker.The story of Audrey, the Athazagoraphobic Cat is literally brought to life on the bottle using a classic animation technique. A moiré effect made by spinning a cylindrical label on the bottle creates the illusion of a cat treading on the heels of its master’s footsteps.The finished package is presented in a paper wrap and a unique letterpress label featuring the story behind the wine and d’Arenberg’s iconic red stripe.”

CREDIT

  • Agency/Creative: Voice
  • Article Title: A Rich Narrative Inspiring an Innovative Packaging Label Solution
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Global
  • Format: Bottle
  • Substrate: Glass, Pulp Paper

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