The design of the Iranian tea packaging concept (Lahijan) was designed for export and online sale on the Amazon website. Lahijan has both traditional and modern architecture. The city, which has an Iranian-European urban structure, lies on the northern slope of the Alborz mountains. Its culture and climatic favorable condition have made Lahijan a major tourist hub in northern Iran. The city is basically founded on the sediments remaining from big rivers in Gilan, including the Sepid/Sefid-Rud (White River). Historically, the city was the major business centre and the capital of East Gilan during the time of special rulers. Lahijan has also been a tourism hub of the Islamic world during different eras in Iran’s history.
The initial agenda of this design of Iranian tea packaging for export to Europe was based on an illustration in the form of a luxury and at the same time oriental product.
And it has been implemented in a modern and integrated way. 6 products have been presented for packaging design, which includes: black tea, green tea, white tea, chamomile tea, sour tea and rose tea. The illustration of each product has been done separately and especially for each one based on the Motif of Iranian carpet with well-known Iranian colours such as Iranian blue, Iranian gold, Iranian red, Shiraz greens, etc. (the colour code hex is written in the picture) in combination with the leaves of the tea plant, an effect Oriental and familiar to non-Iranian audiences. We tried to make a colourful and elegant design to show the beauty of the Persian garden and customer persuasion at the same time. information on each box tried to Familiarise benefits of drinking each kind of tea and the way of making and using them.
- Agency/Creative: Termeh Moqanloo
- Article Title: A Range of Persian Tea Packaging Design by Termeh Moqanloo
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: Tehran
- Market Region: Europe
- Project Deliverables: Brand Design, Illustration, Packaging Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Food/Beverage
- Keywords: Tea, Packaging, Persian,
co-designer: amir aram