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A lively and joyful space

A lively and joyful space

„Żywa Cultura” means „A Living Culture”. It is a word play that refers to benefits of kombucha and to its natural fermentation process. The label was built around a visually strong sign but the rest of elements in the layout stay playful and refer to the natural fermentation process. A unique iconography was inspired by ancient cultures that worshipped nature and well-being, therefore iconography emphasises healthy aspects of kombucha and creates a direct metaphor of “a living culture”. A brand full of vitality.

CREDIT

  • Agency/Creative: Konrad Sybilski
  • Article Title: A lively and joyful space
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Poland
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Branding, Illustration, Packaging Design, Research
  • Format: Bottle
  • Substrate: Glass Bottle

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