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A Health Destination Brand That Celebrates Community Spirit

A Health Destination Brand That Celebrates Community Spirit

Kula Health founder and Chiropractor, Dr. Laura Elliot, came to us with a vision for a holistic health destination that was more than a stereotypical “snap and crack” chiropractic.

The term “Kula” is Sanskrit for community and we wanted to give life to this through brand development.

Our challenge was to create a brand that embodies the meaning of “Kula”.

Our Approach
We developed a mark that incorporated 3 core elements (land/earth, sea, water, sky/sun).

The choice of green, natural colours avoided typical clinical approaches to chiropractors, creating a space that is welcoming and inspiring.

 

CREDIT

  • Agency/Creative: DSR Branding
  • Article Title: A Health Destination Brand That Celebrates Community Spirit
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Australia
  • Market Region: Oceania
  • Project Deliverables: Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Research, Retail Brand Design, Tone of Voice
  • Industry: Health Care
  • Keywords: Chiropractor, Health, Wellness, Massage, Naturopath, Brand Identity, Brand Design, Design Studio, Graphic Design, Brisbane Design,

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