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A Concept for Brand and Packaging Design for Plant-Based Foods from Mexico

A Concept for Brand and Packaging Design for Plant-Based Foods from Mexico

mamba studio – Cocot

 Inspired by cow blotches trasnferidas to textures and colors of the earth and nature. Product aimed at a select audience of vegans who take care of the environment and their health. For the logo, a simple and geometric typeface was selected that made a contrast with the rusticity of the spots. A series of iconographies were designed that refer to times when man was fed only on natural products.
Our approach with clean, sans-serif typography gives Bonnard a luxurious feel mostly associated with high-end fashion brands. The gold foil stamp and clean type directly contrasts and at the same time elevates the would-be informal paint marks.”

CREDIT

  • Agency/Creative: mamba studio
  • Article Title: A Concept for Brand and Packaging Design for Plant-Based Foods from Mexico
  • Organisation/Entity: Freelance Promotional / Self Published
  • Project Type: Packaging
  • Agency/Creative Country: Mexico
  • Market Region: Global
  • Format: Cup
  • Substrate: Plastic

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