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A Category Changing Design for Eclipse Organic

A Category Changing Design for Eclipse Organic

A category changing design for the best tasting Organic Muesli maker in Australia. Eclipse Organic had a rapidly expanding product range and big business aspirations. They were venturing into new categories and markets but lacked the brand understanding to do this with confidence.

We worked with Eclipse to uncover their brand and define their business purpose giving them clarity in who they were and how they could leverage this to engage and connect with their audience.

Eclipse brings joy to the table through innovative flavour combinations and the ultimate in great tasting, nutritionally dense food. What Came Next_ used a collection of fluid patterns and unique artworks bursting with vibrancy and movement to create expressions of flavour on pack.

Putting the brand and product communication at the heart of the pack created a bold visual architecture that allowed Eclipse the space to express itself. Standing out from the crowd and communicating confidently across categories from health to functional foods will enable the brand to achieve its potential at home and abroad.

CREDIT

  • Agency/Creative: WhatCameNext_
  • Article Title: A Category Changing Design for Eclipse Organic
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Oceania
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Redesign, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Product Naming, Rebranding, Tone of Voice
  • Format: Bag, Jar
  • Substrate: Plastic

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