Having designed professional kitchens for three decades, Restaite have a solid market position. Despite the operating with a design-first ethos, the company had never put much thought into the its own brand experience. Therefore it was natural for us to begin planning a new brand with a similar emphasis on design, creating something that merges aesthetics with functionality.
Given its position, investing in a new identity presented an opportunity to go bold and do something the industry is not used to seeing. Something warm and fun, bringing the brand closer to the human-centric world of consumer brands. The earthy colour palette and classy typeface come together to give the brand a lively and dynamic, yet credible feel.
CREDIT
- Agency/Creative: Motley
- Article Title: A Brand Identity to Reflect Class and Quality by Motley
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Finland
- Market Region: Europe
- Project Deliverables: Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Photography, Rebranding, Research
- Industry: Food/Beverage
- Keywords: kitchen, restalaite, restaurant, design, service, maintenance, brand, identity, photography, typography,
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
