Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Silver – ICA Tea

Silver – ICA Tea

Swedish design agency, Silver, was tasked with re-designing ICA’s private label tea brand. The existing design was perceived as pale, dated and failing to stand out on the shelf. Silver’s aim was to appeal to consumer’s emotions by tailoring the design to its target group, while also adding new flavors.

“In thoroughly overhauling the range and a re-design, ICA can better position itself in tea with a more emotional approach, focussing on happiness and situations. Framing the moment of tea and the flavours in an aesthetic that is close to the hearts of the target group. A comfortable, caring feel in a patchwork of fun colors.” –  Silver

CREDIT

  • Agency/Creative: Silver
  • Article Title: Silver – ICA Tea
  • Project Type: Packaging
  • Format: Box
  • Substrate: Pulp Carton, Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0