Zontiga is a film lab, a dark room, out-of-print and a library of rare that aim to pre-serve and nurture the love for photography in Malaysia. Zontiga strives to be a platform for photography enthusiasts to come together, build connections and encourage each other in their photographic practice.
Brand Direction.
Zontiga is a brand that dedicates to ana-logue photography.
Idea
Analogue photography and films are the soul of Zontiga. And unexpected beauty lies at the heart of analogue photography. The word “Son” in Zontiga stands for Zone System. Zone System is a photographic technique for determining optimal film exposure and development, ranging from 1 to 10, from under exposure to over exposure.
The idea of the upgraded logotype, which resembles letter Z and a landscape in a photograph, was crafted based on the idea of a Zone System
The exterior of Zontiga studio space is located in Paramount Street, Malaysia. The main signage prioritizes a natural feeling which align with the essence of Zontiga’s business, analogue photography.
To achieve this aesthetic, rustic metal and concrete is the key material to use in the design. By incorporating a mix of rustic metal and glass windows, the design is able to showcase the natural beauty of Zontiga and offers a glimpse into the interior of the studio.
Zontiga’s paper bag design showcases the brand’s logo with its iconic photography on one side, while the other side features a quote from a well-known person that aligns with Zontiga’s business perspec-tive. By incorporating quotes, the design not only adds visual appeal but also en-courages users to read and learn from the quote, making it a practical and thought-ful addition to the brand’s packaging.
The Kraft Postal Wrapping Paper offer optimal protection for products such as books or printed ma-terials during shipping and handling.