Introducing our branding and packaging for Zoli Zoli. Mauritian food entrepreneur, Kevin Vanthem was looking to transport the fresh and exciting flavours of his native country’s cuisine to UK’s homes. Our job was to create a unique and visually rich brand identity to make its entrance on a shelf next to more commonly known world flavours. We came up with the name, Zoli-Zoli meaning beautiful-beautiful in Mauritian Creole and a vibrant and lively aesthetic to reflect the personality of this colourful island and its zingy food flavours.
CREDIT
- Agency/Creative: Bright&Bold
- Article Title: Zoli Zoli – Spicing Up the Market
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Naming, Research, Retail Brand Design, Tone of Voice
- Format: Jar, Pot, Sleeve
- Substrate: Glass Jar, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
