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ZarNegaran Dried fruit Packaging design by ZarifGraphic

ZarNegaran Dried fruit Packaging design by ZarifGraphic

In early February 1402, ZarifGraphic Studio was entrusted with the task of crafting the packaging identity for Zarnegaran aimed at chain stores and exporters. The ambitious project encompassed design, printing, photography, and catalog creation, all set to be completed by mid-Esfand.

The journey commenced with a deep dive into exploration, seeking solutions for an elegant and eye-catching design with paramount product visibility. Iterative prototyping and fine-tuning based on client feedback led to the approval of a standout design, meticulously conceived to envelop the container from all angles, akin to a sculpted masterpiece destined to outshine mundane packaging designs.

Transitioning to the next phase, various designs were meticulously developed for the approved structure, with one carefully selected for further refinement and customization to cater to the diverse range of Zarnegaran products.

The most challenging leg of the project unfolded in the third step, demanding a rich tapestry of colors to grace 34 distinct Zarnegaran products without eclipsing clarity in printing.

Towards the final stages, exhaustive checks, revisions, and client approvals ensued, with multiple prototypes meticulously crafted and scrutinized before advancing to the printing phase, where meticulous attention was devoted to color accuracy, template creation, and presswork supervision.

The creative journey continued with the photography phase, capturing the diverse product range in industrial and advertising settings within the elegant confines of ZarifGraphic Studio.

Post-image editing, video production, and catalog preparation constituted the seventh step, culminating in the creation of a beautiful catalog showcasing the myriad Zarnegaran products with finesse and flair.

Executing this multifaceted project within a truncated timeframe was made possible by the cohesion, creativity, and dedication of the youthful and talented team at ZarifGraphic Studio. Each stage was navigated with precision and artistry, underscoring the studio’s commitment to delivering excellence in every detail.

CREDIT

  • Agency/Creative: ZarifGraphic
  • Article Title: ZarNegaran Dried fruit Packaging design by ZarifGraphic
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Iran
  • Agency/Creative City: Mashhad
  • Market Region: Asia
  • Project Deliverables: Advertising Photography, Packaging Design
  • Format: Sleeve
  • Industry: Food/Beverage
  • Keywords: Dried Fruit Packaging, Dried Fruit

  • Credits:
    CEO: Majeed Zarifi

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