Za Uglom: Posters for a Bakery Opening
Design can bring people together and inspire joint action. In this project, several posters were created to invite people to come to the opening of a local bakery in the heart of an old city. I imagined not just a random bakery, but a place of strength and unity for the local community around such a pleasant occasion as the opportunity to eat warm, delicious pastries in a friendly atmosphere.

The posters offer an interactive experience. They are designed as advertisements, the bottom of which is cut into pieces depicting individual baking ingredients. The posters invite people to take one of these pieces and bring a “gift” in exchange for a discount. This emphasizes that neighbors are not customers of the bakery, but guests, and that the opening of the coffee shop is more like a housewarming party where friends gather. This initiative is based on the principles of guerrilla marketing and helps bring people from all over the city together around a single product. In addition, it helps people feel the joy of encountering something fun on the street and a sense of unity with their city.

The paper background emphasizes the craftsmanship and naturalness of the product. The elongated and angular font is reminiscent of the atmosphere of ancient cyrillic fonts, which tells us that bread has long been a product that unites people. The images realistically depict the buns: their airiness, crispy crust, and delicate texture. The hand-drawn elements and handwritten inscriptions speak of the bakery owners’ personal touch, their warmth and openness, and the fact that each poster is unique and has been hand-finished.