“M(E) three-layer poly bag boasts up to 13 times more odor prevention and deodorisation than commercially available plastic bags. Adopts a newly developed three-layer structure consisting of a deodorizing layer that absorbs odors, an anti-odor layer that blocks odors, and a protective layer that increases strength. It is an environmentally friendly olefin material and has excellent recyclability.

A sophisticated design that overturns the concept of conventional plastic bags. The bottle type, with a diameter of only 7 cm, fits in any dead space and uses a pop-up type (patent pending) that allows it to be taken out with one hand and with a single touch. A simple and calm design and functionality come together.”

“The brand name is from the Japanese word ‘めっちゃかっこいー(Metcha Kakko E)=So cool’, the first letter of ‘めっちゃ’ is changed to ‘M’, ‘かっこ(brackets)’ are changed to ‘()’, and ‘いー’ is changed to ‘E’ is rearranged and read as M(E). The logotype, which resembles a chemical formula symbol and was created from this sense of humor, follows M(E)’s philosophy of ‘fulfilling its function as a daily necessities by not making a statement in the space or demonstrating individuality.’”

“The bottle paper uses FSC-certified paper that is properly produced while protecting forest biodiversity and the rights of local communities and workers. The ink is free from volatile organic compounds such as toluene, xylene, and ethyl acetate. We use VOC-free, environmentally friendly ink.”

“This exquisite color, named ‘Swai Grey’, is inspired by the way smoke rises slowly and then disappears into space. We envision products supporting our lives from the shadows as daily necessities, without making a statement.”

“The refill can be used as a sheet type. Normally, there are no products that have a design-oriented design for refills or plastic bag packaging, but we pay attention to aesthetics down to the smallest detail.”

“The website has a simple and calming atmosphere, with easy-to-read and easy-to-understand navigation. It also enhances the emotional experience when purchasing everyday items.”