Tibet House US is dedicated to preserving Tibet’s unique culture, which is at risk of extinction in its homeland. This mission inspired me to create three typographic designs that honor one of Tibet’s most culturally and spiritually significant art forms: mandala art. Mandalas are intricate, geometric designs that hold deep symbolic meaning in Tibetan Buddhism, representing the universe, balance, and the path to enlightenment. They are used as tools for meditation and as expressions of profound spiritual teachings.
To develop my project, I studied the traditional structure and symbolism of mandalas, extracting grids and patterns from their complex shapes and formations. These grids became the foundation for a type-driven identity project, blending traditional Tibetan aesthetics with contemporary design practices. By incorporating mandala-inspired shapes into the typography, I sought to create designs that not only respect but also reimagine Tibetan visual culture in a modern context.
The typefaces and layouts reflect the precision, harmony, and balance inherent in mandala art. Each design embodies a different aspect of Tibetan heritage, emphasizing both the artistic and cultural significance of this ancient tradition. The use of grid systems ensures that the designs maintain structural integrity while allowing for creative expression.
This project aims to support Tibet House US’s mission by bringing attention to the rich cultural heritage of Tibet through a modern design lens. By merging traditional art forms with contemporary techniques, my work seeks to foster awareness and appreciation for Tibetan culture among global audiences. In doing so, it reinforces the importance of preserving this endangered heritage and encourages dialogue about its significance in today’s world. Through this typographic exploration, I hope to contribute to the ongoing efforts to celebrate, protect, and sustain Tibet’s unique and precious cultural identity. The integration of these symbolic elements into typography also highlights the universal appeal of Tibetan art, inviting reflection and mindfulness. Ultimately, this project is a small yet meaningful way to participate in the preservation and dissemination of Tibet’s cultural legacy.
CREDIT
- Agency/Creative: Yubin Won
- Article Title: Yubin Won Honors Tibetan Heritage with Modern Typographic and Graphic Designs for Tibet House
- Organisation/Entity: Student
- Project Status: Non Published
- Agency/Creative Country: United States of America
- Agency/Creative City: Newyork
- Industry: Non-Profit
- Keywords: WBDS Student Design Awards 2024/25 , Tibet culture