Youmee, a distinguished local noodle brand in Malaysia, has earned acclaim for its commitment to crafting premium unbleached ingredients into 100% natural air-dried noodles. With a dedication to quality and a vision for promoting a healthier lifestyle, Youmee has become synonymous with delectable and nourishing noodle options.

Recognizing the importance of connecting with its local customer base, Youmee collaborated with Epikinono Studio to embark on an innovative campaign for the Dragon Year 2024 gift box design. The primary objective was not only to celebrate the Lunar New Year but also to express sincere gratitude to the patrons who have played a pivotal role in Youmee’s success.

The campaign’s centerpiece, the Dragon Year 2024 gift box, is a testament to Youmee’s commitment to excellence. Meticulously designed, it showcases the brand’s dedication to aesthetics and quality packaging, reflecting the care and attention that go into every Youmee product.

At the heart of the campaign is the tagline “有米有你” (Youmee With You), ingeniously incorporating the homophonic play of “有你” (With You) mirroring the brand name ‘Youmee’. This linguistic harmony not only adds a layer of cultural depth but also serves as a bridge, connecting the essence of the brand with the emotional connection shared with its customers.

The full tagline, “有米有你” (Youmee With You), encapsulates a profound sentiment — “Glad to have you with me all year round.” This dual interpretation embodies the brand’s ethos, expressing gratitude for the continuous support and loyalty of its customers. Beyond a simple tagline, it is an invitation to join the Youmee family, fostering a sense of belonging and shared experiences.

Epikinono Studio carefully curated every element of the Dragon Year 2024 gift box design, ensuring that it not only captivates aesthetically but also aligns seamlessly with Youmee’s brand values. The design speaks of tradition, celebration, and most importantly, the vibrant connection shared with the community.

By integrating cultural nuances and celebrating the spirit of togetherness during Lunar New Year, Youmee’s campaign goes beyond the ordinary. It transcends the realm of consumer-brand relationships, fostering an emotional connection that resonates long after the festivities.

In essence, this initiative is not just about a beautifully designed gift box; it is a heartfelt expression of appreciation, a nod to tradition, and an embodiment of the enduring bond between Youmee and its cherished customers. As the Dragon Year unfolds, Youmee stands not only as a purveyor of exceptional noodles but as a symbol of shared joy, prosperity, and the warmth of being ‘With You’ throughout the year.