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Yegor Bilyk Designs Rocks Gin as a Tribute to Purity and Elemental Sophistication

Yegor Bilyk Designs Rocks Gin as a Tribute to Purity and Elemental Sophistication

The concept behind Rocks Gin is based on the phrase “on the rocks,” a meeting point between nature and flavor, where ice enhances the spirit’s taste without diluting it. It’s a place where strength and clarity meet, where simplicity becomes sophistication.

Just like time and water sculpt the perfect ice cube, the bottle of Rocks Gin has been designed to evoke a sense of pure and powerful elements. The base of the bottle mimics the smooth, uneven surface of melted ice, creating an organic texture. Bold embossing and a minimalist logo allow the bottle to speak for itself, without any distractions, just the essence.

It’s not just about packaging, it’s about making a statement.

Rocks Gin is a celebration of the timeless tradition of serving spirits over ice. The sound of ice cubes clinking in a glass, the slow pour, the mist of chilled vapor rising  it’s a quiet moment of contemplation. The chill does not hide the flavor, but rather enhances it.

The bottle’s design reflects this tradition: grounded, deliberate, and natural. It’s not just a vessel it’s part of the experience, reflecting the purity and strength within. This gin is for those who appreciate more than just taste  those who recognize authenticity in every detail.

Those who know that elegance can be rugged, beauty can be formed by time, and real refinement often lies in simplicity. Rocks Gin invites you to slow down, appreciate the moment, and connect with the elements  where every pour becomes a ritual and every sip returns to something essential.

CREDIT

  • Agency/Creative: Yegor Bilyk
  • Article Title: Yegor Bilyk Designs Rocks Gin as a Tribute to Purity and Elemental Sophistication
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe, Global
  • Project Deliverables: 3D Design, Art Direction, Brand Creation, Packaging Design, Product Design, Visualisation
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: ROCKS GIN; Packaging design, HSE ART AND DESIGN SCHOOL

  • Credits:
    3D visualization: Pavel Bunakov
    Curator: Leonid Slavin
    Curator: Yevgeniy Razumov

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