Xuân Tròn is a Tet packaging collection carrying the message “Wholesome Flavors – Complete Love.” Inspired by the circle – a symbol of fulfillment and reunion – each gift box harmoniously blends tradition with modern style. With three versions: Xuân Tròn Trịa (Green Bean), Xuân Tròn Đầy (Red Bean), and Xuân Tròn Vị (White Bean), the collection not only offers distinctive flavors but also embodies meaningful blessings. Featuring an elegant and sophisticated design, Xuân Tròn is the perfect Tet gift to convey sincerity and the joy of togetherness.
The design of the Xuân Tròn packaging reflects a minimalist yet highly sophisticated aesthetic, emphasizing balance and harmony in every detail. By using textured art paper, the packaging exudes an understated elegance while offering a delightful tactile experience that enriches the act of unboxing. The smooth, flowing design lines, paired with the gently textured surface of the paper, create a sense of closeness and warmth. This thoughtful approach perfectly encapsulates the essence of the traditional Lunar New Year—a time for sharing love, fostering connection, and embracing the joy of reunion.
The inspiration behind the color palette for the Xuân Tròn packaging comes from the iconic hues of Vietnamese Tet: red, green, and white. Vibrant red evokes the image of blooming peach blossoms, lucky red envelopes, and the festive fireworks celebrating the new year. Fresh green symbolizes the dong leaves wrapping bánh chưng, budding new growth, and the lush foliage of kumquat and apricot trees. Meanwhile, white represents purity and freshness, reminiscent of white apricot blossoms and the clean beginnings of a new year. The harmonious combination of these three colors not only enhances the visual appeal of the packaging but also captures the true spirit of Tet: vibrant, fresh, and filled with hope.
The plump, round green beans are a gift from nature, encapsulating the freshness and gentleness of spring. In the Xuân Tròn box, green bean candies bring a pure sweetness, symbolizing a hopeful new beginning. Let each green candy, like a budding sprout, bring vitality to the cherished moments of New Year reunions.
The vibrant red of the plump beans represents the fullness of spring, a symbol of happiness and overflowing love. Red bean candies carry a rich, lingering sweetness, offering wishes of warmth and togetherness for family and loved ones. A flavor to share, a sentiment to spread, perfect for celebrating the traditional Lunar New Year.
Like the pure light of an early spring day, the white beans in the Xuân Tròn box bring wishes of serenity and peace. The white bean candies, with their gentle sweetness akin to a tender embrace, are a gift of purity and a blessing for a peaceful new year. Delicate and soothing, they capture the essence of spring in every sweet bite.
CREDIT
- Agency/Creative: Ceris Creative
- Article Title: Xuân Tròn Gift Set Packaging Design by Ceris Creative
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Da Nang
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Box
- Industry: Food/Beverage
- Keywords: packaging, tết, packaging design, vietnam
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Credits:
Client: Horus Academy
Design Studio: Ceris Creative
Art Director: Phuoc Thien
Designers: Tam Nhu, Tuong Nhi, Thanh Ngan, Ngoc Diep