” Rebecca Scott specialises in classic, handcrafted English furniture with a contemporary twist. Rebecca Scott wanted to build on the equity of the brand, and to do so needed a fresh new identity, echoing what the brand ultimately represents. The new brand marque combines the initials R and S with the golden ratio, and the natural colour palette coupled with copper foil gives a feeling of quality and integrity. The original furniture pencil sketches were incorporated on the business cards and compliment slips, to show the consumer the design process of the handcrafted furniture. Rebecca Scott’s designs combine textures and finishes in unusual ways; we mirrored this both online and offline.”
CREDIT
- Agency/Creative: WPA Pinfold
- Article Title: WPA Pinfold – Rebecca Scott Rebrand
- Project Type: Packaging
- Format: Tag
- Substrate: Pulp Board
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
