Based on the several movements that are being taken around the world towards reducing plastic consumption, and the importance of each individual in trying to make a move towards a greener, cleaner planet, we decided to apply this concept to the purest good you can ever buy, water. The concept of boxed water is new, may even sound strange when you hear it, but when you take a moment to think about it, you realize that it’s actually possible, and not just possible, it’s also better! We introduce Wôter, the new boxed water concept, for the first time in Egypt and the Middle East. Wôter is just one little step, that helps solve one of the scariest problems our planet is facing today, and is also more fun to use, consider it a different way and feel to the way you drink your water.
CREDIT
- Agency/Creative: Studio Marz
- Article Title: Wôter is a New Boxed Water Concept, for the First Time in Egypt and the Middle East
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Egypt
- Market Region: Africa
- Project Deliverables: Brand Experience, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Packaging Design, Product Naming
- Format: Bottle, Box
- Substrate: Pulp Carton
