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World Wines’ Torch-Inspired Bottles Redefine Luxury Packaging with LED Illumination by Student Laura Ramos Martínez

World Wines’ Torch-Inspired Bottles Redefine Luxury Packaging with LED Illumination by Student Laura Ramos Martínez

“World Wines” is a new range of international wines composed of four references: Albariño (from Spain), Porto (from Portugal), Barolo (from Italy), Red Wine Burgundy (from France) and a grouping case.

This special edition is created as a international corporate promotion, which unifies all wine sector partners with a feeling of belonging to the group. These still wines are positioned in a segment of super-premium market, reflecting power and exclusivity with a global approach.

The bottles are shaped like a torch, an international symbol that travels around the world, which is relayed between different cultures. Each bottle has a different shape and reflects the characteristics of the came from every place. In this way, the consumer can identify the type of wine thanks to the shape of the bottle.

The bottles are covered by a chrome steel sleeve that starts from the bottle mouth and opens to the body, revealing the black glass. In this area the fire flame silhouette appears engraved on the glass with the name of each wine. The graphic is turned upside down, this invites the user to turn around the bottle to reveal the text, thus turning the bottle into a torch.

The bottle punt includes a LED light that illuminates the environment. In this area the graphic “World Wines” appears engraved with metal layer.

All the wine bottles are grouped in a corrugated cylindrical metal case. This shape is like a cauldron, a container where a ceremonial flame burns. All the wine cases are joined together with a hinge and magnet system, turning the grouping pack in a display that shows the bottles turned upside down.

This project transforms the wine bottles of each country in torches that travel around the world sending happiness to all people through of the wine, thus generating a unique and memorable experience.








CREDIT

  • Agency/Creative: Laura Ramos Martínez
  • Article Title: World Wines’ Torch-Inspired Bottles Redefine Luxury Packaging with LED Illumination by Student Laura Ramos Martínez
  • Organisation/Entity: Student
  • Project Status: Non Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Logroño
  • Project Deliverables: Packaging Design
  • Industry: Food/Beverage
  • Keywords: WBDS Student Design Awards 2024/25

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