Wiz is a company specializing in the manufacturing of fitness apparel and sports accessories.
The brand is not marked for a limited group of people. They want to include everyone irrespective of age, body shape, or fitness level, you can wear this sportswear brand whenever you’re training and no matter the task, they help everybody to feel confident about themselves, Show off their individuality, and celebrate their uniqueness.
Their challenge is to create a strong brand that is able to compete globally and prove to their customers that they are the first choice in their field.
Wiz meaning is someone who’s highly skilled or knowledgeable in a particular field or activity so their goal is to create a sports brand that is interested in performance and excellence for their customers and also has an attractive and modern look, then their interest will be accurate with every preference.
The logo idea uses the letter W and is made like a rope that is used in exercises and exercises to build muscle strength, increase cardiorespiratory fitness, and improve athletic performance, It suggests stability, smoothness, speed, and flexibility in the brand’s identity, and this is what the brand offers as real value through all their products and ideas.
The colors are strong and reflect our identity, as the green color represents energy, vitality, and passion for doing sports in all different sports, and the black and gray colors suggest strength and luxury, which stands out in appearance and suggests a strong sports identity.
The design is bold, modern, and in line with the vitality highlighted by the identity, Finally, the logo is a combination of strong colors and modern design, which leads us to a strong and wonderful brand identity.
- Agency/Creative: Mohamed Elmeshad
- Article Title: WIZ Branding by Mohamed Elmeshad
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Middle East
- Project Deliverables: 2D Design, Art Direction, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Branding
- Industry: Fashion
- Keywords: Branding Sportswear Brand identity Logo design Sport
Brand Designer: Mohamed Elmeshad