When Denomination’s client briefed them with a premium large format brand using classic Italian varietals of Fiano, Nero d’Avola, and Sangiovese, their minds immediately flew to a long lunch table under shady vines. The wines were to be sourced in small parcels from traditional growers and using a slower, more gentle and rustic European style of winemaking.
Denomination came up with the name Winebasket to reflect both the generosity of the two-litre bottle size and the hand-made nature of the wines.
In earlier days wine was wrapped in raffia to protect the bottles, whose bases were rounded being hand-blown glass. Filled on the vineyard, everything about these bottles says family, friends, and food. The meticulous selection process for each varietal, the careful tending of the vineyards under the Italian sun, and the artisanal approach to winemaking all contribute to the creation of a wine that’s not just a drink, but a celebration of life and culture. The deep, rich flavors of the Fiano, the robust character of Nero d’Avola, and the elegant complexity of Sangiovese come together in a harmonious blend that sings of the earth it came from and the hands that crafted it. With Winebasket, Denomination invites you to a sensory journey through the heart of Italy, where every glass is a story of tradition, passion, and the joy of sharing good wine with loved ones.
This brand is more than wine; it’s an invitation to embrace the slow, beautiful dance of life, surrounded by the people who matter most. It’s about creating memories that will linger long after the last drop has been savored. Winebasket is an ode to the craft of winemaking, a tribute to the ancient art that has been passed down through generations, and a celebration of the moments that bring us together.