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Wine is a Story: the Story of Traditions

Wine is a Story: the Story of Traditions

Salvatore Santaniello – Casa Virginia

Antonio’s wines are not only complex, natural and award-winning. These wines can speak.Antonio Lecchi is the renowned director of the Casa Virginia winery. He thinks his wine could tell a very important story: the story of his family. Casa Virginia wines are inspired by Bergamo legends and the labels are the representation of the mythological characters that populate them. In those labels the symbology is very important: the rose (the winery logo) represents the vineyards, planted eradicating an ancient rose garden. The ad hoc illustrations, the natural ivory paper and the references to the Bergamo dialect, create a close relationship between the taster and the owner’s family, even before having visited their fairy-tale Estate.

CREDIT

  • Design Agency: Salvatore Santaniello
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Wine is a Story: the Story of Traditions
  • Brand / Project Name: Casa Virginia
  • Production Credits: Printer: Etichette Tebaldini, Labels: Arconvert
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: Italy
  • Market Country: Italy
  • Market Region: Europe
  • Product Category: Wine
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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