Start from scratch. Turn the page. Dot the line. There are many allegories that can be used in a situation where someone decides to take a risky step with the desire to reach a new level. This is especially true for winemakers, who already have a well-known brand and decide to redo it from scratch. This is exactly what happened in the course of our work with the Moldovan family winery Vinum Estate. Already having several well-established product lines, this company approached us with the desire to radically revise its visual communication and make it more relevant to the inner philosophy of the winery. This is how a large-scale design project began, which affected all the manufacturer’s products.

Vinum Estate is the basic line of the name-sake winery, which comprises the youngest and freshest wines of the producer. The overall design concept for this and other lines is based on the dot sign, which symbolizes the end and beginning of something new. This symbol is present both on and off the label, bringing an original accent to the die-cut shape, which enhances the overall visual impact. The design style features a minimalistic style, which reflects the modern approach to winemaking and the desire for something new. Savoir vivre – this is the philosophy of Vinum Estate, and the label design emphasizes it: enjoy life here and now, without being distracted by anything else. In this sense, the label leaves room for imagination, lets the consumer consume the dots and interact with the label that doesn’t distract them from the wine itself.