Homage to the Caribbean – Escape Rum Brand and Packaging Relaunch
Win Creating Images designed Diwisa’s Escape Rum Brand and Packaging Relaunch.
For the relaunch of Escape Rum, the home of rum – the Caribbean – served as the source of inspiration.
The design for Escape Rum was heavily inspired by the bar scene, where tradition and innovation are shaken and stirred together, creating a nice contrast.
The result is a design that takes you on a visual trip to the Caribbean.
One story, two characters. Pops of blue and red in the background, and a variety of tropical flowers and birds create a striking pair of bottles of white and brown rum. Golden details in combination with the floral patterns are reminiscent of urban Art Deco-style bars.
While the bold botanical colors bring liveliness and energy to the design, a more classic style of typography pays homage to the tradition of rum brands and provides an exciting counterpoint.
3D Designs also created by the trend and packaging design Win Creating Images.
CREDIT
- Agency/Creative: Win Creating Images
- Article Title: Win Creating Images Created Diwisa’s Escape Rum Brand and Packaging Design Relaunch
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Berlin & New York
- Market Region: Europe, North America, Global
- Project Deliverables: 3D Design, Brand Identity, Brand Redesign, Brand Strategy, Branding, Creative Direction, Design, Packaging Design, Photography, Product Photography, Rebranding
- Format: Bottle, Box
- Industry: Food/Beverage
- Keywords: Packaging, Packaging Design, Beverage, Relaunch, Redesign
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Credits:
Brand Strategy & Packaging Design: Win Creating Images
